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What do you really expect from your website? Should your website be clear and user-friendly?

Should the graphic design be esthetic, and of highest level possible and matching your company style?

Should the text on the individual pages be valuable and easily comprehensible for the prospective customer?

Should it be made according to the most recent Internet standards to make future updates and development cheap and time-saving?

Should your website be friendly for se

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

arching engines to enable easier positioning on google, yahoo, msn, altavista so the clients encounter your offer and not that of your competition?

Should the website earn money for you?

Should it be a business card, image gallery or show room? Should it have a possibility of an easy and intuitive update of text and graphic content of individual pages of your website?

Or maybe should it be a well-thought internet shop, user friendly, easy to update its offer, easily

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and intuitively presenting your products or the range of your services, the shop that will earn big money for you?

THESE ARE THE BASIC PROBLEMS TO BE TAKEN INTO CONSIDERATION. TO BE HONEST…

THE TOPIC IS REALLY COMPREHENSIVE BUT I CAN GUARANTEE THAT IT IS WORTH CONSIDERATION. IT IS BETTER TO THINK OVER AND ANALYZE EVERYTHING CAREFULLY THAN MAKE ALTERATIONS TO THE WEBSITE THAT DOES NOT MEET ONE’S EXPECTATIONS BECAUSE OF SOME FLAWS…

I would like to present the correct

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

strategy to which we will stick to during the whole process of creation and development of your new website.

The correct approach to website creation is to consider all factors influencing the final success of the whole undertaking, i.e.

1. The availability of your offer on the Internet, appearing on the first results page of search engines like google, yahoo, msn, altavista, etc.

2. Creating a suitably prepared content on each page of your website, to make it easy

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and clear for the client, as well as search engine friendly.

3. Creating your website considering the most recent Internet standards and implementation of appropriate technology

4. Making the right image of your company on the Internet, i.e. choosing the style and colours that would match the company’s field of activity.

5. Planning the whole undertaking and its budget.

So, we should first consider

1. HOW TO BE VISIBLE FOR THE PROSPECTIVE CLIENTS ON THE NET?

Fir

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

st, the website should be added to as many as possible catalogues connected to your field of activity. You should also express yourself on Internet forums for the people to meet you and your offer.

But above all

To make your offer noticeable, it must be found on the first pages of most popular search engines (google, yahoo), because these are the places where your prospective client would seek interesting products or services, by entering words or combinations of wor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ds (or keywords).

How to achieve this?

THE FIRST OPTION By placing advertisements at google or yahoo, but for each click on our ad the amount of several of even several dozens cents would have to be paid.

[ More about pay-per-click campaigns of Google can be found here ] [ More about pay-per-click campaigns of Yahoo can be found here ]

THE SECOND OPTIO

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

N By Search Engine Optimization, i.e. optimization of your website for the search engine or several search engines at one time, to make your website appear on the first results page, when asked to search words related to your company offer, not on e.g. 126,873 or later, which are browsed by no one.

In principle the three first results pages generate the most traffic and of course the higher the position of the website the higher traffic and higher sales of your produc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ts and services.

IN THIS POINT WE WILL CONSIDER ALL FACTORS THAT INFLUENCE THE RIGHT POSITIONING OF YOUR WEBSITE TO MAKE IT GENERATE AS MUCH TRAFFIC AND MONEY AS POSSIBLE.

2. THE CLARITY AND ACCURATENESS OF THE SEARCH ENGINE FRIENDLY OFFER

Your offer would have to be very well prepared, to make it best suited for your prospective clients, and to make it best designed for search engine robots, which are indexing the websites and grant places in the rankings.

It is l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ike designing websites for humans in a world of robots, sometimes called SEO copywriting, but now let’s concentrate on basic issues.

Before work on the content of your offer the TARGET should be determined at the first place. TARGET is the group of people for whom the offer is directed at.

THIS IS ESSENTIAL BECAUSE By determining precisely your target you could better concentrate on what your prospective client expects from your offer.

You can place yourself in clie

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t’s position, to determine carefully what are your expectations from the offer, from products or services included in it.

The offer has to be presented in a way that would result in the sale of the product or service.

How to write the offer correctly and save time and money? [ this article will be included soon ]

If you have a writing talent you can write your offer on your own, taking into consideration your prospective client’s expectations.

But, if not

You can

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

commission this task to copywriting specialists, who will know how to deal with it. However, in same cases the costs of this service may be higher than the costs of website design. Nevertheless, it is the vital part of the whole undertaking, and it is worth careful consideration.

What is SEO copywriting? SEO copywriting is the combination of carefully written content of the offer i.e. copywriting and Search Engine Optimization, i.e. carefully formatted entire content

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of all pages and all most important elements that are taken into account by search engines (like google, yahoo, etc.) to position your website as high as possible and to make it appear on the first results pages.

3. BUILDING THE WEBSITE ACCORDING TO THE INTERNET STANDARDS AND IMPLEMENTATION OF RIGHT TECHNOLOGY

The proper construction of your website background according to the Internet standards would assure its correct display in different operating systems (XP, Lin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ux, OS, etc.) and in Internet browsers (MS IE, Firefox, Opera, etc.), and also would allow the update and adding new functions to the website in the future.

This would also allow for easier positioning of the website in the search engines in the future.

You could implement the proper technological solutions now or in the near future, extending the potential of your website by content management system, or e-commerce solution. This solution easily and intuitively allo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ws the update of the whole website content, saving time and money – you do not have to spend them to pay the specialist company dealing with updates or rewrites.

THE NEXT IMPORTANT THING IS The whole process is highly dependent on

4. THE ADEQUATE IMAGE OF YOUR COMPANY ON THE INTERNET

Adequate, reliable, and stylish and colourful graphics, reflecting your field of activity. Designed to make your prospective client attracted enough not to search for another website.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

If you are looking for interesting products or information on the Net, you check several websites until you reach the one you like, because you like the design, style, colours, and the page is matching your query well.

This is the most vital moment of client’s contact with your offer,

THE FIRST CONTACT with you through your website. Your company may be located several thousands miles away from the place your client lives and the image of the company over the Net deci

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

des whether the client will trust you as a professional company of your field of activity and will become interested in your offer, or not.

If the website does not generate positive feedback, the client will probably close it before the entire content is downloaded.

LET’S MOVE TO THE NEXT IMPORTANT POINT, I.E.

5. PLANNING, REALIZATION, AND SETTING THE BUDGET FOR YOUR WEBSITE

TO SUM UP THE WHOLE PROCESS OF WEBSITE DESIGN HAS TO BE WELL THOUGHT AND CAREFULLY FINISHED

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

UP and all details have to be taken into consideration.

The priorities have to be set, i.e. what is most important, what is important, what is less important and what is unnecessary in the given moment and according to the budget - the amount of money we can spend on website design.

You cannot build a palace, if your budget is meant for a house.

You also cannot buy Mercedes in the price of FIAT.

Unless the budget is enough to implement all facilities at the first

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

time.

On the other hand, correctly planning the whole process with the consideration of the budget, the most vital priorities for the website are achievable, and the expensive functions that are not yet necessary may be implemented in the future.

If you have no idea about it

I will gladly provide advice which functions are needed and which may be implemented in the future. I just need the most precise information concerning your needs, priorities, details, and a det

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ailed description how do you think your website should look like, what would you like to have and what you consider unnecessary, which company websites in your field of activity you like and which you don’t like, and how the ideal website for selling your products or services should look like. We can devise everything together. I would also be able to provide advice in various issues concerning the whole process of website design.

You may use the form at our website :

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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