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    Leadership development in the form of Executive Coaching has well and truly arrived in Singapore, but what is it and what qualities do you look for in a good Coach?

    Three years ago a small band of qualified Coaches formed a local chapter of the International Coach Federation, a global, self regulating body for professional Coach
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    es. There were just twelve members and we met at the chapter President's apartment. Now there are almost seventy members, a mixture of Life, Career, Business and Executive Coaches with varying degrees of training and experience. So what has happened to bring about such rapid growth in the coaching profession and where does it
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    fit in the overall scheme of human development interventions?

    One of the primary drivers of coaching's arrival in Singapore is the availability of Coach training locally. Coaches no longer have to go to Australia, Europe or the USA to get their basic training. Secondly, many MNCs in Singapore have used coaching as a global man
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    agement development strategy for years and until recently have had no choice but to fly Coaches in from elsewhere to assist with management development plans. Companies previously unfamiliar with the benefits of coaching are now starting to catch on and Singapore government agencies have also enthusiastically embraced coaching t
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    o boost leadership performance at senior levels. Hence there is a ready market for those local Coaches, now professionally qualified.

    Having said the market is growing, there is still a certain mystique and a number of misconceptions surrounding coaching and how it works. It is regularly confused with training, consulting, men
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    toring and counselling. Some brief definitions may help to clarify the differences.

    Training usually takes place in a group setting and is designed to transfer new skills and knowledge from the trainer to the participants. Training may be followed by various methods of reinforcing the skills learned, but often training is shor
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    t term with little or no follow-up.

    Consultants possess specialist knowledge of a particular industry or function. They apply that knowledge to issues within an organisation and charge a fee based on time and content delivered.

    A Mentor, is usually someone within an organisation who passes on functional and organisational know
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ledge and experience to someone internally who has less knowledge and experience.

    A Counsellor typically assists someone suffering from an emotional disturbance due to some past event to come to terms with the past and return to a stable, normally functioning emotional state.

    A Coach on the other hand, assumes that he or she is
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    dealing with a normally functioning human being. Coaching conversations are always future orientated. Unlike trainers, consultants or mentors, they may have no knowledge of the function or industry in which the client works. Coaches are not subject matter experts in that sense. Their expertise lies in core skills designed to
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    help a client achieve peak performance. They do this by assisting clients to discover new and more effective ways of going about their work to achieve results that meet or exceed their own, as well as their employer's expectations. Such core skills include:

    • Empathising and creating rapport
    • Powerful questio
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ning
    • Active and intuitive listening
    • Direct and honest feedback and reflection
    • Discovering the root cause of an issue
    • Pushing the boundaries of the client's comfort zone
    • Co-creating action plans with the client
    • Tracking goals and progress
    • Identifying changes that positively i
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    mpact performance
    • Providing support and encouragement


    The key difference between coaching and other forms of human development is that solutions, plans and ideas for positive change come from the person being coached, not the Coach. The Coach may share past experience or provide skilfully timed prompts, bu
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    t ultimately it is the client who provides answers and commits to action. Another difference with coaching is that the Coach/client relationship is completely confidential, to the same degree as that of a client and lawyer. It is in this atmosphere, over the course of a coaching engagement that a client builds the confidence to
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    share ideas and even anxieties or insecurities with the Coach, in the certain knowledge that nothing said in a coaching session will leave the room without his or her permission.

    When engaging an Executive Coach, what attributes should you look for? Coaches come from many different backgrounds but in order to understand the hum
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    an dynamics and politics in large organisations they have typically held reasonably senior positions in major corporations. To ensure you are engaging a competent Coach, used to dealing with senior management, ask who some of their customers are and at what level they have coached. They will not tell you the name of individual
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    clients but they will probably not have a problem naming corporations that have engaged them. By all means ask about their industry background but don't be put off if they were not in the same industry as the person they will coach. Remember, coaches do not need to be subject matter experts. However, ask about their formal Coa
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ch training and do not accept vague answers. If they have not gone through a formal Coach training programme, they are not Coaches. However, if a Coach is ICF accredited then it is a sure guarantee that they have undergone minimum levels of formal training, have a good degree of experience and have undergone an accreditation ex
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    amination.

    To find a Coach, a good source is either the global ICF web site, www.coachfederation.org or the local chapter site, www.icfsingapore.org. You will find a variety of Coaches on the local site including Executive, Life and Career Coaches with different levels of experience, targeting different market sectors. Some w
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ork on a private basis with individuals, while others only contract with corporate bodies. If you are an HR or Learning and Development professional responsible for engaging Coaches on behalf of your company, try to meet a number of qualified Coaches and then let the coachee choose which one to work with from your shortlist.

    Wh
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    en used as part of an overall leadership development plan Coaching can produce dramatic upgrades in performance, better internal and external relationships and higher levels of confidence and self-awareness in the coachee. Wise investment in coaching is ultimately evidenced in the goal of all businesses, a healthier bottom line.


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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