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Article Dump - How To Talk About Your Studio's Services In A Way That Will Grab Someone's Interest
How to Talk About Your Studio’s Services in a Way That Will Grab Someone's Interest
Imagine you’re at a friend’s party. You’re introduced to someone new, and she asks, “So, what do you do?” You explain you own a yoga studio and teach Hatha yoga, including advanced classes and private sessions, perhaps you mention where you studied and how you’re planning to go to an intensive yoga workshop
Imagine you’re at a friend’s party. You’re introduced to someone new, and she asks, “So, what do you do?” You explain you own a yoga studio and teach Hatha yoga, including advanced classes and private sessions, perhaps you mention where you studied and how you’re planning to go to an intensive yoga workshop
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
this summer. After a few minutes she smiles politely and says “Oh, that’s interesting…” and either shifts the conversation elsewhere or excuses herself.
Perhaps you dismiss it as her being disinterested in what you do. Later on, your friend (the one who introduced you to this woman) mentions that the woman you spoke with had chronic back pain. Why didn’t she say anything about it? Why didn’t she s
Perhaps you dismiss it as her being disinterested in what you do. Later on, your friend (the one who introduced you to this woman) mentions that the woman you spoke with had chronic back pain. Why didn’t she say anything about it? Why didn’t she s
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
eem interested in yoga?
This woman could have been a potential student and perhaps an ongoing client for private sessions. Unfortunately, you not only lost out on potential business, but she missed an opportunity to ease her back pain. If she tried yoga, and her pain was reduced or eliminated, she might have been your best source of referrals (“Remember I used to have that awful back pain, but sin
This woman could have been a potential student and perhaps an ongoing client for private sessions. Unfortunately, you not only lost out on potential business, but she missed an opportunity to ease her back pain. If she tried yoga, and her pain was reduced or eliminated, she might have been your best source of referrals (“Remember I used to have that awful back pain, but sin
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e I started doing yoga, it’s gone!”) We often look for win-win situations, but this was a lose-lose disaster. You didn’t get a student and she still has back pain. So, what went wrong and how could it be done better?
First impressions are always a learning experience about each person from both sides. However, we don’t ask what we really want to know, instead we ask other questions we think will
First impressions are always a learning experience about each person from both sides. However, we don’t ask what we really want to know, instead we ask other questions we think will
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
bring the desired answers.
One key question we use is “So, what do you do?” This is really asking, “What can you do for me?” However, giving a face value answer is a big mistake because what people ask and what they really want to know are two very different things. If you answer the question they ask, they don't get the answers they want. For example, if the person says, “I am a filesystems quali
One key question we use is “So, what do you do?” This is really asking, “What can you do for me?” However, giving a face value answer is a big mistake because what people ask and what they really want to know are two very different things. If you answer the question they ask, they don't get the answers they want. For example, if the person says, “I am a filesystems quali
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
y engineer for Apple,” this translates ok now I have your label, but I don't know what that means to me.
At face value we don't communicate much real value because the person you meet may not understand what you do or how it benefits them. One of the greatest perplexities in talking about, and marketing, professional services is we tend to answer questions about our services at face value.
You
At face value we don't communicate much real value because the person you meet may not understand what you do or how it benefits them. One of the greatest perplexities in talking about, and marketing, professional services is we tend to answer questions about our services at face value.
You
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
should never miss an opportunity to connect with a potential student or client again. Next time give an answer that will leave them feeling like “I want that!” This answer is sometimes called a “Tag line.” How do we create a compelling tag line? First, a couple of guidelines:
- When you first start answering these questions, you usually have 15 seconds to catch someone’s interest befor
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e their eyes glaze over and they start wondering about what’s for dinner.
After you say your brief piece, listen! Their story is just as important as yours.
The key is to identify yourself and then target your specific audience.
1. “I’m a mechanic. I fix Volvo’s that have troublesome engines and transmissions.”
2. “I’m an accountant. I help small business owners with little tax e
The key is to identify yourself and then target your specific audience.
1. “I’m a mechanic. I fix Volvo’s that have troublesome engines and transmissions.”
2. “I’m an accountant. I help small business owners with little tax e
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
perience easily make it through an IRS audit.”
3. “I am a yoga studio owner. I work with people who suffer from chronic physical pain to eliminate the pain and resume the active lifestyle they used to have.”
These answers are much more compelling than,“I own a yoga studio. We teach Hatha yoga, including advanced classes and private sessions.” Now the person you're talking to may not suffer from c
3. “I am a yoga studio owner. I work with people who suffer from chronic physical pain to eliminate the pain and resume the active lifestyle they used to have.”
These answers are much more compelling than,“I own a yoga studio. We teach Hatha yoga, including advanced classes and private sessions.” Now the person you're talking to may not suffer from c
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
hronic physical pain, but if they do (or know someone who does), you've made a lasting impression with your answer.
Here’s is the formula:
1. First, start with a short “I am _______.” statement. (“I am a yoga studio owner.”)
2. Next, “I [insert a positive adjective (help, fix, teach, support, etc.)] followed by who you wish to appeal to (“I help people who suffer from chronic physical pain”)
3. After
Here’s is the formula:
1. First, start with a short “I am _______.” statement. (“I am a yoga studio owner.”)
2. Next, “I [insert a positive adjective (help, fix, teach, support, etc.)] followed by who you wish to appeal to (“I help people who suffer from chronic physical pain”)
3. After
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hat, describe what you will do for the problem or challenge (“to eliminate the pain”)
4. Finally, you can optionally add a positive outcome (“and resume the active lifestyle they used to have.”)
Yes, I know it starts by focusing on a problem or trouble people have instead of just extolling the virtues of yoga. Most people will take action to eliminate a problem they have or to relieve pain, but a
4. Finally, you can optionally add a positive outcome (“and resume the active lifestyle they used to have.”)
Yes, I know it starts by focusing on a problem or trouble people have instead of just extolling the virtues of yoga. Most people will take action to eliminate a problem they have or to relieve pain, but a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
re less likely to do something good for themselves.
Once they experience it, they’ll be hooked! How would the studio owner in the beginning of this article feel if two years later the woman with back pain came in, still suffering, and within a few months of yoga, the pain was virtually gone? Because the studio owner didn’t know how to effectively share how she could help, this woman spent two yea
Once they experience it, they’ll be hooked! How would the studio owner in the beginning of this article feel if two years later the woman with back pain came in, still suffering, and within a few months of yoga, the pain was virtually gone? Because the studio owner didn’t know how to effectively share how she could help, this woman spent two yea
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rs unnecessarily suffering. Remember, you’re helping people – this is what it’s all about.
Tag lines are not just for the studio owner either. Once you refine it on your own, share it with your teachers and staff. Have them improve your ability to help people (and get students) by describing themselves in a similarly compelling way. It also helps them learn more about your target customers.
Wo
Tag lines are not just for the studio owner either. Once you refine it on your own, share it with your teachers and staff. Have them improve your ability to help people (and get students) by describing themselves in a similarly compelling way. It also helps them learn more about your target customers.
Wo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ldn't it be great if it got easier after the tagline? Well, it doesn't because will continue to speak in this code.
The second key question is, "That's great, how do you do that?" But don't use a face value answer again. Translate the question as follows: "What kind of results do you produce for your clients?" Then answer like this:
"The clients who work with me get these results: They allevi
The second key question is, "That's great, how do you do that?" But don't use a face value answer again. Translate the question as follows: "What kind of results do you produce for your clients?" Then answer like this:
"The clients who work with me get these results: They allevi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ate their pain through a gentle yoga routine by six months and begin to live an active and healthy lifestyle again."
Successful results are a language that everybody understands. This kind of marketing language gets attention and interest from potential clients. You're going to get more coded questions:
The third key question is, "That's terrific. But how does your service work?" The vast
Successful results are a language that everybody understands. This kind of marketing language gets attention and interest from potential clients. You're going to get more coded questions:
The third key question is, "That's terrific. But how does your service work?" The vast
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ajority tends to answer this difficult question in one of two directions:
- They go into "tech-talk" that explains their approach or process in excruciating detail. Tech-talk can be confusing to the average person: "The sub-optimal performance horizon undermines the maximization of variable input factors in the productivity matrix." Huh??
- Or they use generic terms to explai
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
n their service that loses the needed impact. "Well, we're all about productivity, and commitment. When we get those things going, our results improve pretty fast." Well, Duh!
Nobody really wants to know how your service works. The hidden question behind the question is: "Do your services actually work?" Answer with something they can understand.
Nobody really wants to know how your service works. The hidden question behind the question is: "Do your services actually work?" Answer with something they can understand.
- Tell a story. Success
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
stories that outline how you helped a specific client will get listeners hanging on to your every word:
"We met a very distraught woman who suffered from chronic back pain for years and who was unable to go to work since it affected her so much. We created a gentle routine for her body to ease into and to help her build strength, release muscle tension, and improve flexibility, bringing her bo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
y back into balance, thereby alleviating her pain. Nine months later she was able to go back to work, play with her kids, and actually go shopping for hours again."
If your studio does really alleviate chronic back pain then it isn’t that hard to come up with a few student success stories, because they create a powerful persuasion tool for gaining the interest of potential students.
If your studio does really alleviate chronic back pain then it isn’t that hard to come up with a few student success stories, because they create a powerful persuasion tool for gaining the interest of potential students.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Remember, most students/clients have chosen to spend just a few hours per week on yoga where you have devoted your life to it – it may mean something entirely different to them than it does to you. Learn what it is all about in their lives, and you will be able to serve more people (not to mention create even better tag lines). You may be amazed at the new students you gain and the results you achieve
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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